Described by most as refreshingly honest and utterly candid, I’m more likely to tell you what hasn’t worked for me and hope that you can avoid the mistakes I’ve made.

vivaWith over 21 years experience in digital, I’ve founded some of New Zealand’s most well-known digital brands. Start, grow, change, morph, fail, start again and hopefully succeed is the motto.

I’ve had the pleasure of working with major investors who have trusted me with their money, won a few fun accolades and developed a pretty solid reputation for being unwilling to sit still.

My first foray into digital came at 16 years old (1994) at digital stalwarts, Info Tools. From there I learnt the art of Project Management at the original web development house, WebMasters.

I launched when I was 20 years old, from my spare bedroom on a second-hand computer (which has gone onto become the largest social magazine in NZ and in 2015 won Blog of the Year).  I’m still a director of nzgirl.

At 22 I was lucky enough to be backed by a major NZ investor (the late Lloyd Morrison), and launched my second business, 18 Ltd (with – which sold to Research International.

Movac (VC) backed my next venture, a female-masthead ad network, which we launched into Australia. Post GFC (which was very tough) we merged this with another start-up tech company, and created Actual Dialogue – the first ad driven email platform. Whilst this company no longer exists, it was a great example of moving with the hard times.

In 2014 I founded an agency, BC, responsible for the commercialisation of social influencers across New Zealand.  Headed up by former business partner of 18 Ltd, Spencer Willis, I am the majority shareholder and Chair of the board.  I am very proud of how quickly this business has grown.

Today, my day job is as founder and CEO of Flossie – an Intelligent Assistant app that helps women book hair & beauty services at approved salons via their mobile phone. The app solves two problems: the busy woman, and last minute appointment availability. It’s Uber for beauty!

We have major digital players & investors backing the company – including the co-founders of Hell Pizza, the team behind Sonar6, Stephen Tindall’s K1W1, Rob Campbell, Peter Cooper (Britomart), Theresa Gattung and Scott Gilmour.

I also sit on the board of the newly launched Simplicity KiwiSaver, which recently won the Innovation in Financial Services award at the NZ Innovation Awards.