Dear Eco-System, here’s what we need to scale…

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Over four years, Steve Torrance, Ashleigh Hill and myself (amongst many critically important others) have created Flossie, a booking app that acts as a smart payment service. With $4m in sales and 54,657 members, we’re now transacting in two countries. With $5.5m invested in technology (circa 50 iterations on a multi-stack and now very integrated...
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Is this true entrepreneurship?

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It’s been 43 days since I released the pressure valve. It feels like 6 months, perhaps that’s because in typical “start-up years” that’s what it’s been. In that time, I finally turned the big 4–0. I celebrated with a 12-day stint in Bali, cruising the streets, soaking up the sunsets, consuming as many 50c avocados...
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Burnout vs. Mental Illness

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Since outing myself and “bravely” over sharing the story of my brief interlude with my bathroom floor, we’ve had two incredibly famous people depart life via their own hands. Their tales are their own and they join the list of 2,200 people who every day make the same final choice. Much has been written, and...
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Sucksess

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I had been keeping my powder dry on writing this, including the title, for a book (oh, the juicy stories). But today, having devoured and fervently nodded my way through Emily Best’s article, “How raising a $2m seed round really went”, it motivated me to overshare immediately. In a similar vein, mine should probably read...
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Behind the scenes

My last few weeks have been very challenging.  There are times as an “entrepreneur” where the grind just wears you down and you need to recharge.  I was facing a huge week of presentations, pitches and a big speaking engagement (after weeks…months….years…okay decades of running at speed).  Stress levels were at an all-time high. I...
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Making a Difference by Being Different.

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Last Thursday night (20th October 2016) I was honoured and thrilled to be presented with the Most Inspirational Individual for 2016 award at the NZ Innovation Awards. For someone who constantly puts herself in uncomfortable situations and isn’t afraid of boasting what’s going well in business, it may seem a touch surprising that I genuinely felt very humbled.  I...
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Punching above my weight.

Yesterday somebody chose to try and shake my confidence. We’re capital raising (as start-up tech companies frequently do), and I emailed out updates on the business to a number of potential people who I thought could possibly be interested in coming on the journey with us.  I am always realistic in my expectations here – you can’t...
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Doing What’s Right (IMHO)

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Some months back I was approached by my friend and occasional fellow brain-stormer, James Hurman, enquiring if I was interested in joining the board of a KiwiSaver scheme about to launch.   You can imagine my response.  I laughed. I mean, really, what could they possibly want from someone like me? And for that matter, what...
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Normalising being female

Over the weekend I started to inspect what happens when we shroud major life events in secrecy. I begun to wonder if maybe by allowing some of the tough subjects, like pregnancy, miscarriage and infertility, to be taboo topics we put ourselves into a “females are complicated” box and close the lid.  Ironically, I believe...
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Tack Marketing

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I believe that the future of marketing success lies with being agile.  That the victors will be those who have clear purpose and direction, but are willing to leave much of the traditional planning out.  This new way of thinking is no longer just because we are in a brave new world, but because we are in...
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