My $7 K-Mart Shoes

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If you’ve seen me in any event photos lately you’d be forgiven for thinking that I’m a bit of a high maintenance gal. I’ve been known to buy a pair of shoes (and/or dress – likely both) for pretty much every event I go to.  Being out and about is part of my job and...
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The reality of being a pure play digital publisher…

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Each week someone will email me asking for assistance with an idea they’ve had.  They’ll be looking to bring to market something cool, useful or interesting and generally I’ll agree that it makes a lot of sense.  Then they’ll have a ‘how to monetize it’ conversation with me.   My response?  “Not with advertising”. My view...
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My “media as an experience” epiphany

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Lying flat on my back for days on end due to a back injury, I found myself watching endless television.  Halfway into my third movie in a row one day, my mind started wandering and I had an epiphany. I started thinking about how hard it is for cinema complexes like Hoyts and Event Cinemas...
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Online killed the retail star

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Last week the BNZ released its Online Retail Sales Index with news that was both frightening andexciting (depending on which side of the fence you sit on); online retailing grew at three times the rate of traditional bricks and mortar last quarter. A flurry of related articles appeared to support the data – like this one...
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The Future of Publishing

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The future of publishing…by Jenene Crossan Last Thursday (Feb, 2014) I made a few friends (and likely a few more enemies) in the publishing world.  I was asked to be a keynote speaker at the Magazine Publishers Association conference.  The below is a transcript of my talk.  The bits in bold were the headline of...
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Why SkyTV is doomed

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Here’s a wee heads up to the board of SkyTV – there’s a difference between #1 and being the market leader. Currently you’ve got 850k-ish subscribers.  It’s an impressively large number, no one would argue that.  But what percentage of your base are happy and satisfied SkyTV customers?  How many of them begrudge how much...
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Embrace your inner weed

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My fear of failure is so bad that a few years back I developed a fairly passionate dislike of the word ‘entrepreneur’. I think, for me, there was an association with imminent failure. I felt like it was suggested that failure was almost a rite of passage for any start-up, a guaranteed result even. Is...
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Personality Marketing

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It used to be that we paid celebrities tonnes of money to endorse our products in the vain hope that we could have their sex appeal, charisma and X factor rub off on us.  In doing so people in droves would greedily grab said products hoping that the aforementioned attributes will have a flow-on affect...
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Deal Sites – silver bullet, or bullet to the head?

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Love ‘em or hate ‘em no one can argue with the extremely sharp rise in the popularity of “deal sites”.   With astronomically sized numbers being bandied around – such as the extraordinary $200 million twelve month forecast being reported for local market leader grabone.co.nz, it’s hard to argue against the consumer appetite for a good...
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