Embrace your inner weed

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My fear of failure is so bad that a few years back I developed a fairly passionate dislike of the word ‘entrepreneur’. I think, for me, there was an association with imminent failure. I felt like it was suggested that failure was almost a rite of passage for any start-up, a guaranteed result even. Is...
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Personality Marketing

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It used to be that we paid celebrities tonnes of money to endorse our products in the vain hope that we could have their sex appeal, charisma and X factor rub off on us.  In doing so people in droves would greedily grab said products hoping that the aforementioned attributes will have a flow-on affect...
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Deal Sites – silver bullet, or bullet to the head?

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Love ‘em or hate ‘em no one can argue with the extremely sharp rise in the popularity of “deal sites”.   With astronomically sized numbers being bandied around – such as the extraordinary $200 million twelve month forecast being reported for local market leader grabone.co.nz, it’s hard to argue against the consumer appetite for a good...
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