Kia ora,

With over 25 years of entrepreneurial experience, I’ve launched numerous successful digital ventures, tackling complex challenges within the sector. Dedicated to data and guided by a people-first insight focus combined with design-based thinking, I lead the development of innovative technology solutions that improve outcomes.

My time is primarily divided between two areas:

1) As CEO and Co-Founder of Powered by Flossie, we're revolutionising the hair and beauty industry with innovative technology solutions. Our platform empowers multinational brands to merchandise their products with services, seamlessly converting brand traffic into salon customers, and driving hair service sales like never before.

2) Driven by purpose and experience, I've taken on a personal mission to advocate for addressing health inequities by leveraging my platform to champion support and resources. As the co-founder of Long Covid Support Aotearoa (LCSA) and co-founder/co-investigator on the University of Auckland's Long Covid Registry research project, I'm dedicated to fostering equitable outcomes for all affected.

My passion is driving meaningful change, whether in commerce or non-profit. Energised by a brighter future, I’m actively involved in community initiatives and serve on a number of formal and advisory boards.

Noho ora mai,
J x