Kia ora,

I’m a lifelong entrepreneur, strategist and transformation leader with a career shaped by tech innovation, brand building and purpose-led disruption.

From launching one of NZ’s first digital media startups at 20, to reshaping how people book beauty services globally, to leading a major revitalisation of one of Aotearoa’s most recognised clinic brands - my work lives at the intersection of commercial clarity, systems change, and customer obsession.

What I’m doing now…

Executive Director at Caci

I’m currently leading a strategic transformation across Caci - NZ’s largest appearance medicine and skin clinic network.

• Overseeing structural change & delivering bold Caci 2030 initiatives

• Partnering with founders, private equity and the wider network to rewire how Caci creates value - commercially and culturally

It’s a big, bold, complex piece of work, and the kind I love most.

CEO & Co-Founder of Flossie

At the same time, I continue to grow Flossie, our intelligent booking engine that’s rewriting the future of beauty services.

• Powering effortless, AI-led bookings for global beauty brands

• Working with global partners like Aveda and Estée Lauder Companies

• Scaling international market growth while evolving the product for enterprise needs

The Louise’s & The Little Louise’s of Piha

After years of intensive entrepreneurship, I created a place for slowing down. “The Louise’s” is my design-led retreat in Piha - an immersive, high-end space for romantic escapes and creative recharging. It’s a home, a brand, and an expression of everything I’ve learned about hosting, detail and beauty.

Noho ora mai,
J x