Flossie is technology that seamlessly integrates with salon booking software, safely aggregating and formatting salon data. Empowering global hair product brands to use this data to merchandise and promote hair services on behalf of their salon partners.

  • Co-Founder / CEO (founded 2012)

  • Led capital raise >NZD$7m

  • Operating predominantly out of USA & United Kingdom

  • Headquarters Aotearoa, New Zealand

With 25+ years experience in consumer insights, product / brand / tech development, business strategy, marketing and execution:

  • Purpose-led consulting and research services

  • Board and advisory

  • Speaking engagements

  • University collaborations

  • Manager of LCSA platform

  • Media relations

Jenene Crossan Ltd.

I also founded:

  • BC. Social Agency / Bloggers Club - New Zealand’s first influencer management agency (2012 - 2018)

  • nzgirl Ltd / nzgirl.co.nz - New Zealand’s first online magazine (1999 - 2017)

  • 18 Ltd - Youth Digital Research Agency (2002- 2004, sold to Research International)

Current board roles:

  • Project 2 / 3 LC Evaluation Clinical Research - Te Herenga Waka Victoria University

  • Te Puna Manawa / Health West

  • Hauora Piha Holdings

  • Piha Matariki Festival

Previous board roles:

  • Simplicity KiwiSaver (founding non executive director / then trustee)

  • Youthline (advisory)